Trailblazing Sports Group is revolutionizing how brands invest in women's sports media, content, and athlete partnerships REVOLUTIONIZING REVOLUTIONIZING REVOLUTIONIZING REVOLUTIONIZING HOW BRANDS INVEST IN WOMEN'S SPORTS MEDIA, CONTENT, AND ATHLETE PARTNERSHIPS WHO WE ARE A boutique firm specializing in creating trailblazing women’s sports partnerships Our Partners TRAILBLAZING BRAND PARTNERSHIPS OUR APPROACH We bring together key players in the women's sports ecosystem—properties, athletes, content creators, and media partners—and offer brands and their agency partners a one-stop solution that resonates with fans and builds authentic connections in women’s sports. Marketplace The only Global Sponsorship & Media Marketplace exclusively built for women's sports Athletes Empowering athletes through name and likeness opportunities, personalized content creation, athlete-driven social media, and partnerships with player associations. Storytelling Elevating stories through unique media formats, including The Game Around the Game content, audio and video podcasts, unscripted docuseries, and comedic shorts Events Delivering unforgettable experiences through league sponsorships, live events, and scale of emerging sports. Case Studies CASE STUDY Google Pixel x WNBAPA, NWSLPA & USWNTPA VIEW MORE MEET THE TEAM SARA GOTFREDSON Founder Sara Gotfredson is a visionary leader and trailblazer in the world of deal making and sports marketing, with a passion for women's sports and driving transformative change within the advertising industry. Her two-decade career as a seasoned executive at ESPN & Disney Advertising, where she spearheaded multi-million dollar campaigns for Fortune 100 brands and oversaw a billion-dollar advertising portfolio, is a testament to her strategic prowess and unwavering commitment to excellence. In 2022, Sara embarked on a bold new venture, founding Trailblazing Sports Group—the first female-led partnership agency dedicated to fueling investment in women's sports. Her leadership and unwavering belief in the power of women’s sports to uplift, inspire, and drive business results have attracted partnerships with global brands like CashApp, Google, Honda, L’Oréal, Morgan Stanley, State Farm, TIAA and Visa, among others. Sara's entrepreneurial spirit, deep industry expertise, and passion for fueling the growth of women’s sports make her a true catalyst for change in the sports world. As a proud University of San Francisco alumna, soccer mom, and avid fan of women's professional teams, Sara is not just building a company, but a movement that is changing the game for women’s sports and brands alike. TRICIA LASKY Founding Partner, COO Tricia Lasky is a Founding Partner and COO for Trailblazing Sports Group. She is a 20-year veteran of the digital media industry building her career with three of the most progressive advertising agencies in the world. Her 17-year career with The Publicis Groupe, most recently as SVP | Global Partnerships, empowered her to work closely with leadership teams of Big Tech such as Amazon, Google, Meta and Microsoft along with start-up ad technology companies. All in support of developing agency partnerships with a focus on innovation for Publicis Groupe’s digital transformation and growing client portfolio. Tricia grew up with a passion for sports and a support system that allowed for her to follow those ambitions. As a mother of two young daughters, she is more motivated than ever to combine her enthusiasm for women’s sports and digital marketing to help pull forward the industry.

EDITORIAL SPORTS BUSINESS JOURNAL POWER PLAYERS: WOMEN'S SPORTS Individuals and groups driving this sector's exponential growth READ IT HERE ADWEEK Women's Sports-Focused NewFront Changes the Media Buying Game READ IT HERE AP NEWS Top Women’s College Players Like Clark and Reese Expect NIL Deals to Stay With Them in the Pros READ IT HERE MARKETING BREW There's a New Marketplace Exclusively for Buying Women’s Sports Media READ IT HERE PUCK NEWS The Caitlinsanity Revolution Will Be Televised READ IT HERE AP SPORTS Women’s Basketball Growth Helped by Star Players, More Media Coverage, Rules Changes READ IT HERE MARKETING BREW This Marketing Exec Built Her Career Around Proving the Value of Women’s Sports READ IT HERE ADWEEK Women's Sports Is at an Inflection Point. Here's How Brands Can Step Up READ IT HERE MARKETING BREW There’s a New Crop of Agencies Dedicated to Pairing Brands with Women Athletes READ IT HERE PANELS ! RECOGNITIONS 1/6 WISE Los Angeles Celebrates Groundbreaking Women in the Sports Industry Sara Gotfredson was one of three women recently honored at the 13th annual Women of Inspiration event hosted by Women in Sports and Events (WISE LA) . The recognition took place on November 21, 2024 at the iconic Intuit Dome. The evening celebrated leaders who have made a significant impact in the sports industry. Sara was recognized for her exceptional leadership, her ability to create opportunities, and her dedication to driving equitable change. Read More