HOW WE TRAILBLAZE
Trailblazing Sports Group is your experienced strategic sports partner with the "triple threat" of creative, digital and sports media & marketing experience focused on changing the game in women’s sports with storytelling and your brand at the center of that transformation.
We know that contextually relevant storytelling drives brand community engagement, and fuels brand love & loyalty AND drives increased purchase intent, especially by the Gen Z community.
We provide the experience, industry knowledge, relationships, and creative savvy to create meaningful stories for your brand to align with.
And once that story is ready to be shared with the world, Trailblazing Sports Group will thoughtfully architect a distribution and promotional plan that drives scale, impact and results for your brand, and the women’s sports properties and female athletes your brand aligns with.
With experience in the agency, media and creative ecosystem, coupled with our niche expertise in women's sports, Trailblazing Sports Group will provide insights, strategic storytelling ideas, and innovative marketing/media solutions for your clients investing in women's sports and female athletes.
We offer a seasoned expertise in women’s sports media and creative storytelling and will seamlessly integrate into agency account, creative or strategy teams to lend that expertise in client strategy sessions, media planning, strategic storytelling and new business pitches.
Trailblazing SG will research, evaluate, and create new storytelling, social, and sponsorship opportunities for your clients to align with female athletes and breakthrough in women’s sports.
WOMEN'S SPORTS PROPERTIES
As your strategic storytelling & marketing partner, Trailblazing Sports Group will work with you on consultative solutions for league sponsors and media partners that will fuel stories of the league and shine the light on female athletes.
We know that contextually relevant storytelling around league partnerships drives brand engagement, fuels brand love and drives purchase intent.
We also believe that compelling storytelling in partnership with brands will lead to increased exposure for the league, teams and athletes - and it's what we consider a WIN/WIN for all.
Trailblazing Sports Group has the rare combination of creative savvy, digital marketing prowess, and seasoned sports marketing experience to create the most engaging stories AND advise brands on how to promote and distribute them in a meaningful way with scale across the media and marketing landscape.
With a proven track record of creating sports marketing content partnerships generating $1B+ annually, Trailblazing Sports Group will work alongside your content, partnership and marketing teams to create powerful stories in partnerships with brands that celebrate the women, teams and leagues trailblazing in women's sports.
Trailblazing Sports Group will provide insight and analysis on how to further drive the revenue potential of women’s sports and content on your platform. We will work with internal teams to create storytelling opportunities for brands around marquee events in women's sports, as well as bespoke efforts for brands wanting to align with specific sports and female athletes.