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REVOLUTIONIZING
HOW BRANDS INVEST IN WOMEN’S SPORTS MEDIA, ATHLETES, AND PROPERTIES
ABOUT US
Trailblazing Sports Group is a female-founded, mission-driven sports media and marketing company redefining how brands invest in women’s sports.
Our Mission
To build trailblazing partnerships in women’s sports that drive ROI, fuel growth, and change the game.
Why We Exist
Because women’s sports is one of the fastest-growing and most undervalued opportunities in media and marketing and it deserves a smarter, more connected way for brands to invest and win.
Our Brand Promise
We deliver high-performing, authentic partnerships that drive real business results for brands while accelerating the growth and visibility of women’s sports.
Our Strategic Pillars
Curate the Ecosystem
We bring together the best properties, athletes, creators, and media partners into one trusted platform.
Design for ROI
We build insight-led, performance-driven partnerships accountable to measurable outcomes.
Build for Impact
We create programs that grow audiences, elevate athletes, and create lasting cultural and economic impact.
Our Partners
Our Partners
TRAILBLAZING PARTNERS
Marketplace
The only Global Sponsorship & Media Marketplace exclusively built for women's sports
Athletes
Empowering athletes through name and likeness opportunities, personalized content creation, athlete-driven social media, and partnerships with player associations.
Media
Elevating women’s sports media through CTV with Trailblazing Moments, the Trailblazing Podcast Network featuring the leading voices in women’s sports, and original short-form storytelling with premium content partners.
Properties
Delivering high-impact partnerships through league and team sponsorships, athlete-led live experiences, and industry thought leadership forums.
QuickBooks
CASE STUDy
Trailblazing Sports Group and Intuit QuickBooks teamed up to elevate women athletes and founders through bold storytelling and live experiences—from Power Moves and Athlete to Founder segments to Training Camp, the Player’s Ball, and the WNBPA Player’s Lounge Brunch—all powered by female-led teams.
CASE STUdy #2
In partnership with Initiative, Trailblazing Sports Group positioned Amazon Business as a champion of women’s sports—integrating the brand into top women-led podcasts like The RE—CAP Show, Just Women’s Sports, The Athletic, Goals, and The Gist to amplify athlete voices and reach fans and business decision makers.
Amazon Business
MEET THE TEAM
SARA GOTFREDSON
Founder
Sara Gotfredson is a visionary leader and trailblazer in the world of deal making and sports marketing, with a passion for women's sports and driving transformative change within the advertising industry. Her two-decade career as a seasoned executive at ESPN & Disney Advertising, where she spearheaded multi-million dollar campaigns for Fortune 100 brands and oversaw a billion-dollar advertising portfolio, is a testament to her strategic prowess and unwavering commitment to excellence.
In 2022, Sara embarked on a bold new venture, founding Trailblazing Sports Group—the first female-led partnership agency dedicated to fueling investment in women's sports.
Her leadership and unwavering belief in the power of women’s sports to uplift, inspire, and drive business results have attracted partnerships with global brands like CashApp, Google, Honda, L’Oréal, Morgan Stanley, State Farm, TIAA and Visa, among others.
Sara's entrepreneurial spirit, deep industry expertise, and passion for fueling the growth of women’s sports make her a true catalyst for change in the sports world. As a proud University of San Francisco alumna, soccer mom, and avid fan of women's professional teams, Sara is not just building a company, but a movement that is changing the game for women’s sports and brands alike.
TRICIA LASKY
Founding Partner, COO
Tricia Lasky is a Founding Partner and COO for Trailblazing Sports Group. She is a 20-year veteran of the digital media industry building her career with three of the most progressive advertising agencies in the world.
Her 17-year career with The Publicis Groupe, most recently as SVP | Global Partnerships, empowered her to work closely with leadership teams of Big Tech such as Amazon, Google, Meta and Microsoft along with start-up ad technology companies. All in support of developing agency partnerships with a focus on innovation for Publicis Groupe’s digital transformation and growing client portfolio.
Tricia grew up with a passion for sports and a support system that allowed for her to follow those ambitions. As a mother of two young daughters, she is more motivated than ever to combine her enthusiasm for women’s sports and digital marketing to help pull forward the industry.
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