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We are A mission based, female-founded sports marketing company focused on elevating women's sports via storytelling AND brand partnerships.  

How We Trailblaze

We believe that strategic partnerships with brands will fuel Future growth and increased investment in women's sports 
The Trailblazing Team

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Sara Gotfredson is a seasoned sports marketing executive with nearly 20 years in digital and traditional media experience and brand building with ESPN and the Walt Disney Company.


Sara has long believed that brands have the power to make an impact in the financial success of women’s sports, AND investment in women’s sports is good for business and the bottom line. While at ESPN, Sara had the privilege of working with several Fortune 100 brands on powerful partnerships that changed the game in women’s sports. She founded Trailblazing Sports Group, the first female founded sports marketing firm with the singular focus of increasing investment in women’s sports fueled by storytelling and strategic partnerships that scale. 


A graduate of the University of San Francisco with both undergraduate and graduate degrees in Sports Marketing, Sara resides in Los Angeles with her husband, coaches her two trailblazing daughters in soccer, and is a proud season ticketholder and supporter of Angel City FC & the Los Angeles Sparks.


Tricia Lasky

Tricia Lasky is a Founding Partner and leads the agency and investment practice for Trailblazing SG. She is a 20-year veteran of the media industry building her career with three of the most progressive advertising agencies in the world.

Her 17-year career with The Publicis Groupe most recently as SVP, Global Partnerships empowered her to work closely with leadership teams at Big Tech companies such as Amazon, Meta (Facebook), Google, and Microsoft along with smaller, start-up ad technology companies to help develop agency partnerships with shared goals and a focus on innovation in support of Publicis Groupe’s growing client portfolio.

Tricia grew up with a passion for sports and the support system that allowed for her to follow those passions. A mother of two young daughters, she is more motivated than ever to combine her enthusiasm for female sports and digital marketing to help pull forward the industry.


Allison Glock is a writer, director, producer partnering with Trailblazing SG to elevate women and women’s storytelling.
In the women and sports space for more than 20 years, Allison recently oversaw ESPN’s Fifty/50 content initiative around Title IX’s 50th anniversary, and launched W. Studios, a generator for creating and amplifying women-centered storytelling.
Allison executive produced W. Studios Fifty/50 Shorts in partnership with Google which featured five short films (one she directed) centered around the fight for women’s equality across the sports and cultural landscape.  W. Studios Fifty/50 Shorts Presented by Google She also was an executive producer on 37 Words, an acclaimed, four-part docuseries that was the first of its kind to premiere on multiple-platforms. Her credits include projects for Netflix, YouTube, Lifetime, Sony, Showtime, BBC America, Atlantic Records, Hulu, ESPN, and many others. She is currently an Executive Producer on NBC's The Blacklist, and in pre-production on a feature about MMA legend, Fallon Fox.

A mom of two girls, Allison is passionate about creating stories that are authentic to the female sports experience and widen the lens of opportunity for all.








Trailblazing Sports Group is your experienced strategic women's sports partner with the "triple threat" of creative, digital media and sports marketing experience focused on women’s sports with your brand and powerful storytelling at the center. 


With vast experience in the agency, media and creative ecosystem, coupled with our niche expertise in women's sports, Trailblazing Sports Group provides insights, strategic storytelling ideas, and innovative marketing solutions for your clients investing in women's sports and female athletes. 


As a strategic storytelling & marketing partner, Trailblazing Sports Group will collaborate with your brand sponsors and media partners on stories that will fuel the growth of the league and shine the light of your  athletes. 


With a proven track record of creating sports marketing content partnerships generating $1B+ annually, Trailblazing Sports Group will work alongside your content, partnership and marketing teams to  create powerful stories in partnership with brands  to celebrate the trailblazing athletes, teams and leagues. 

women's sports.
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