EDITORIAL MUSE BY CLIOS SARA GOTFREDSON OF TRAILBLAZING SPORTS GROUP ON SUPPORTING WOMEN ATHLETES ELIMINATING DIVISIONS ACROSS RACE, POLITICS AND CLASS READ IT HERE SPORTS BUSINESS JOURNAL TRAILBLAZING SPORTS GROUP, TRANSMIT TEAM ON NEW ADTECH FOR WOMEN'S SPORTS READ IT HERE THE SCOUTING REPORT INSIDE THE BUSINESS OF WOMEN'S SPORTS: SARA GOTFREDSON READ IT HERE MARKETING BREW QUICKBOOKS MEANS BUSINESS IN ITS LATEST WOMEN'S SPORTS CAMPAIGN READ IT HERE SPORTS BUSINESS JOURNAL TRAILBLAZING SPORTS GROUP, QUICKBOOKS PARTNER FOR DIGITAL CONTENT FOCUSED ON INVESTING FOR WOMEN AFTER PLAYING DAYS READ IT HERE SPORTS BUSINESS JOURNAL POWER PLAYERS: WOMEN'S SPORTS Individuals and groups driving this sector's exponential growth READ IT HERE SPORTS INNOVATION LAB SPORTS INNOVATION LAB TO OPEN "CLUB WOMEN'S SPORTS" READ IT HERE UNIVERSITY OF SAN FRANCISCO A DOUBLE DON DRIVING THE FUTURE OF WOMEN'S SPORTS READ IT HERE MARKETING BREW THERE’S A NEW MARKETPLACE EXCLUSIVELY FOR BUYING WOMEN’S SPORTS MEDIA READ IT HERE PUCK NEWS THE CAITLINSANITY REVOLUTION WILL BE TELEVISED READ IT HERE ADWEEK WOMEN'S SPORTS-FOCUSED NEWFRONT CHANGES THE MEDIA BUYING GAME READ IT HERE AP NEWS TOP WOMEN’S COLLEGE PLAYERS LIKE CLARK AND REESE EXPECT NIL DEALS TO STAY WITH THEM IN THE PROS READ IT HERE AP SPORTS WOMEN’S BASKETBALL GROWTH HELPED BY STAR PLAYERS, MORE MEDIA COVERAGE, RULES CHANGES READ IT HERE MARKETING BREW THIS MARKETING EXEC BUILT HER CAREER AROUND PROVING THE VALUE OF WOMEN’S SPORTS READ IT HERE ADWEEK WOMEN'S SPORTS IS AT AN INFLECTION POINT. HERE'S HOW BRANDS CAN STEP UP READ IT HERE MARKETING BREW THERE’S A NEW CROP OF AGENCIES DEDICATED TO PAIRING BRANDS WITH WOMEN ATHLETES READ IT HERE PODCASTS BLOOMBERG BUSINESS OF SPORTS bloomberg-business-of-sports-big-viewership-for-mlb-s-fall-classic-briana-scurr_TRdnwPvA.m Big Viewership for MLB's Fall Classic; Briana Scurry Talks Goalies 00:00 / 10:39 On this episode, hear from: Sara Gotfredson, founder and CEO of Trailblazing Sports Group, a boutique firm specializing in the creation of women’s sports marketing initiatives and partnerships LISTEN TO THE FULL EPISODE PANELS We Got Next: Scaling Fandom in Women's Basketball Play Video DIGITAL ASCENT MEDIA DISRUPTION sfBIG HER SUCCESS GLOBAL MATCH MOMENTS RECOGNITIONS 1/6 WISE Los Angeles Celebrates Groundbreaking Women in the Sports Industry Sara Gotfredson was one of three women recently honored at the 13th annual Women of Inspiration event hosted by Women in Sports and Events (WISE LA) . The recognition took place on November 21, 2024 at the iconic Intuit Dome. The evening celebrated leaders who have made a significant impact in the sports industry. Sara was recognized for her exceptional leadership, her ability to create opportunities, and her dedication to driving equitable change. Read More

Trailblazing Sports Group is revolutionizing how brands invest in women's sports media, content, and athlete partnerships REVOLUTIONIZING REVOLUTIONIZING REVOLUTIONIZING REVOLUTIONIZING HOW BRANDS INVEST IN WOMEN’S SPORTS MEDIA, ATHLETES, AND PROPERTIES ABOUT US Trailblazing Sports Group is a female-founded, mission-driven sports media and marketing company redefining how brands invest in women’s sports. Our Mission To build trailblazing partnerships in women’s sports that drive ROI, fuel growth, and change the game. Why We Exist Because women’s sports is one of the fastest-growing and most undervalued opportunities in media and marketing and it deserves a smarter, more connected way for brands to invest and win. Our Brand Promise We deliver high-performing, authentic partnerships that drive real business results for brands while accelerating the growth and visibility of women’s sports. Our Strategic Pillars Curate the Ecosystem We bring together the best properties, athletes, creators, and media partners into one trusted platform. Design for ROI We build insight-led, performance-driven partnerships accountable to measurable outcomes. Build for Impact We create programs that grow audiences, elevate athletes, and create lasting cultural and economic impact. Our Partners Our Partners TRAILBLAZING PARTNERS Marketplace The only Global Sponsorship & Media Marketplace exclusively built for women's sports Athletes Empowering athletes through name and likeness opportunities, personalized content creation, athlete-driven social media, and partnerships with player associations. Media Elevating women’s sports media through CTV with Trailblazing Moments, the Trailblazing Podcast Network featuring the leading voices in women’s sports, and original short-form storytelling with premium content partners. Properties Delivering high-impact partnerships through league and team sponsorships, athlete-led live experiences, and industry thought leadership forums. QuickBooks CASE STUDy Trailblazing Sports Group and Intuit QuickBooks teamed up to elevate women athletes and founders through bold storytelling and live experiences—from Power Moves and Athlete to Founder segments to Training Camp, the Player’s Ball, and the WNBPA Player’s Lounge Brunch—all powered by female-led teams. WATCH POWER MOVES QuickBooks partnered with standout athletes to share their entrepreneurial journeys—bringing to life powerful stories that inspired fans and connected sport with small business success. Athletes Through a custom video series, QuickBooks showcased the stories that matter most—female athletes turned entrepreneurs. These authentic moments reinforced the brand’s purpose, resonated with fans, and drove strong completion rates. Storytelling QuickBooks showed up in the moments that matter, hosting the Entrepreneur Training Camp for Athletes at USC Annenberg & Marshall Schools, sponsoring the USWNT Player’s Ball, and celebrating women in sport at WNBA All-Star Weekend. EVENTS Hyper-targeted media reached fans passionate about women’s sports and entrepreneurship—amplifying stories, driving engagement, and delivering measurable results. MEDIA CASE STUdy #2 In partnership with Initiative, Trailblazing Sports Group positioned Amazon Business as a champion of women’s sports—integrating the brand into top women-led podcasts like The RE—CAP Show, Just Women’s Sports, The Athletic, Goals, and The Gist to amplify athlete voices and reach fans and business decision makers. Amazon Business MEET THE TEAM SARA GOTFREDSON Founder Sara Gotfredson is a visionary leader and trailblazer in the world of deal making and sports marketing, with a passion for women's sports and driving transformative change within the advertising industry. Her two-decade career as a seasoned executive at ESPN & Disney Advertising, where she spearheaded multi-million dollar campaigns for Fortune 100 brands and oversaw a billion-dollar advertising portfolio, is a testament to her strategic prowess and unwavering commitment to excellence. In 2022, Sara embarked on a bold new venture, founding Trailblazing Sports Group—the first female-led partnership agency dedicated to fueling investment in women's sports. Her leadership and unwavering belief in the power of women’s sports to uplift, inspire, and drive business results have attracted partnerships with global brands like CashApp, Google, Honda, L’Oréal, Morgan Stanley, State Farm, TIAA and Visa, among others. Sara's entrepreneurial spirit, deep industry expertise, and passion for fueling the growth of women’s sports make her a true catalyst for change in the sports world. As a proud University of San Francisco alumna, soccer mom, and avid fan of women's professional teams, Sara is not just building a company, but a movement that is changing the game for women’s sports and brands alike. TRICIA LASKY Founding Partner, COO Tricia Lasky is a Founding Partner and COO for Trailblazing Sports Group. She is a 20-year veteran of the digital media industry building her career with three of the most progressive advertising agencies in the world. Her 17-year career with The Publicis Groupe, most recently as SVP | Global Partnerships, empowered her to work closely with leadership teams of Big Tech such as Amazon, Google, Meta and Microsoft along with start-up ad technology companies. All in support of developing agency partnerships with a focus on innovation for Publicis Groupe’s digital transformation and growing client portfolio. Tricia grew up with a passion for sports and a support system that allowed for her to follow those ambitions. As a mother of two young daughters, she is more motivated than ever to combine her enthusiasm for women’s sports and digital marketing to help pull forward the industry.

Menu Close Home Marketplace Case Studies In the News Our Team Trailblazing Moments creates net new inventory during premium women’s sports live events and highlights by strategically placing ads during key game pauses, such as free throws and post-point celebrations. Even in the absence of natural ad breaks, we engage viewers and deliver impactful results. TAILORED MOMENTS, CURATED REACH Our full-service creative studio enables you to create dynamic moments effortlessly. PROVEN PERFORMANCE FOR BRANDS By fitting into the action, brands create memorable ad experiences . of consumers prefer this user experience 77% of viewers said that they loved/liked the ad 71% found in-game ads to be unique, standing out from conventional ads 70% OUR AD FORMATS BOOST VIEWER ENGAGEMENT Growing women’s sports by ensuring they receive the recognition, investment, and scale they deserve, all while helping brands create authentic connections with passionate fans. of respondents were able to recall the featured brand 94%

JOIN THE TRAILBLAZING SALES ACADEMY COMMUNITY! Looking for a vibrant career in sports? Have a passion for helping women's sports grow? You're invited to join our webinar series that will showcase the skills you need to succeed, introduce you to individuals who are leading the way in the space, and connect you with your current and future peers. SALES ACADEMY WEBINAR BREAKING INTO WOMEN'S SPORTS THURSDAY, FEBRUARY 19 5:30-7PM via Zoom Sales roles make-up the majority of entry level positions in sports. Learn more about the various roles, what you need to do to shine in an interview, and how succeeding in sales can super-charge your career in women's sports. To register, please complete and submit the below form. Trailblazing Sales Academy Webinar Series: Breaking Into Women's Sports Sales roles make-up the majority of entry level positions in sports. Learn more about the various roles, what you need to do to shine in an interview, and how succeeding in sales can super-charge your career in women's sports. Zoom link will be provided upon registration. Glad you are joining us! Name* Email Address* Which Best Describes You? Current College Student Recent College Grad Looking for a Career Change Other What college (or high school) did you attend or are currently attending?* Please post your LinkedIn profile URL here (if you have one) What Is Your Dream Job? (Go ahead, dream big!)* Submit WHO CAN JOIN THE WEBINAR? This webinar is open to all college and graduate students, entry-level professionals, or individuals looking to make a career change into the sports industry. I AM INTERESTED BUT I CAN'T MAKE THAT DATE No problem, there will be other opportunities. Fill out this form to receive information about future events. I HAVE ADDITIONAL QUESTIONS Email any questions to salesacademy@trailblazingsports.com

Trailblazing Sports Group, in partnership with Intuit QuickBooks, created a five-part video series spotlighting the innovators driving the women’s sports revolution. From athletes-turned-founders to sports bar owners, fashion disruptors, and media visionaries, the series celebrates the power of bold ideas and the people behind them. Through this program, QuickBooks not only shared these inspiring stories but also authentically fueled these Power Moves. POWER MOVES Women That Drive Business Growth Power Moves: Women That Drive Business Growth Play Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied Now Playing 01:50 Play Video Power Moves, Ep. 1 Now Playing 02:05 Play Video Power Moves, Ep. 2 Now Playing 01:57 Play Video Power Moves, Ep. 3 Now Playing 01:52 Play Video Power Moves, Ep. 4 EPISODES